For the first time, DLG and Dr. Schwerdtfeger Personalberatung ran a combined phone and online survey of the most popular employers in agribusiness. Fendt came first in the DLG-ImageBarometer “Employers in Agribusiness 2021” ranking.
Employers in agribusiness 2021 (source: DLG)
With an average score of 1.7 on the scale, employees and students placed Fendt first in the DLG-ImageBarometer ranking. A value of 1 corresponds to a survey rating of “extremely attractive.” Overall, the agricultural machinery sector is particularly popular among various categories of talent.
“Motivated and satisfied employees are the key to a company’s success. That’s why questions like benefits, occupational health, health management, or even the food at the staff restaurant, are also very important to us. The COVID-19 pandemic in particular demanded a lot from all employees. New rules of conduct and constant difficulties in global supply chains create serious challenges for the company. We understand that we can only handle this with a great team that identifies with the Fendt brand. The survey calls that a good working atmosphere; we call it the Fendt spirit,” said Christoph Gröblinghoff, Chairman of the AGCO/Fendt Board.
Christoph Gröblinghoff, Chairman of the AGCO/Fendt Board
According to the survey results, “team cohesion and a good working atmosphere,” “high appreciation/recognition of work results” and “exciting/varied tasks” were the most important factors for employees and students when choosing an employer. Classic criteria, such as high pay, ranked lower in this group.
In total, 734 employees and students took part in the study. This control group assessed the image of agribusiness employers in a phone and online survey conducted from May to November 2021.
