Despite the circumstances of 2020 caused by the coronavirus crisis, Fendt marked the year as a success. This was announced during the international Fendt 2021 conference.
“Fendt’s global brand growth is one of AGCO’s most important initiatives. We’re a growing brand within the group. Fendt Global Growth is possible because we offer machines that are in demand around the world, and first and foremost on our European markets. That way, we’re laying the groundwork for the future,” — Christoph Gröblinghoff, Chairman of the AGCO/Fendt Board.
Christoph Gröblinghoff, Chairman of the AGCO/Fendt Board
It was noted that the Fendt brand and its products are increasingly used in North America, Brazil, South Africa, as well as Australia and New Zealand. In North America and Brazil, the Fendt brand is attracting new customers in the large-tractor segment. On top of that, the Fendt IDEAL combine harvester and the Fendt MOMENTUM precision seeder are growing increasingly popular.
“Buyers in the North American market report exceptional fuel-consumption, grain-quality and productivity figures compared with competitors’ machines. This year, the large combine harvester was successfully introduced in South Africa. The Fendt MOMENTUM also successfully completed its first sowing season in North America,” — Christoph Gröblinghoff, Chairman of the AGCO/Fendt Board.
Fendt machinery production by category
Orders for large tractors in Australia and New Zealand rose significantly in 2020. In addition, the company achieved an increase in orders for forage-harvesting equipment of up to 80%.
“Demand on European tractor markets has surged, so we expect this year’s market to total 188,000 tractors. That means the market has practically reached the level of 2012, a record year for the European tractor market. We’re maintaining our high market share of 10.6%,” — Christoph Gröblinghoff, Chairman of the AGCO/Fendt Board.
The company noted that, since the global sales market for Fendt tractors again grew year over year, this year they expect to produce more than 20,000 machines.
