On August 28, 2020, Valtra will present a new technological tractor concept. The presentation will take place online on the brand’s official website.
Viewers of the online broadcast will find themselves in a virtual exhibition pavilion, where they’ll be able to see the new series of Valtra wheeled tractors – four machines with power ranging from 100 to 140 hp. Brand specialists will talk about all their technical specifications, as well as the new services and smart features that will soon be available on other Valtra® tractor series.
This format, unusual for the industry, was chosen for the safety of customers and employees, given the current restrictions on holding mass events.
«Of course, the event format is partly driven by the pandemic situation. Still, we’re glad that this year everyone interested will be able to see the Valtra product launch», – notes Pamela Engels, head of public relations and internet marketing for the Valtra brand.
Besides the online broadcast itself, customers will have access to videos, articles and photos of the new products and services, which can be viewed in any order on the valtralive.com website through the end of 2020.
And we hope the new model will soon appear on Ukrainian soil!



