Michael Lund, a representative of the Bogballe plant, told AgroPravda.com correspondents about Bogballe spreaders, new technologies and ambitions on the Ukrainian market.
Bogballe spreaders are well known on the Ukrainian market. For around 15 years now, the brand has been represented in our country by its exclusive distributor, the “Astra” Agro-Construction Alliance.
Speaking about the companies’ long history of cooperation, Michael Lund noted: «This kind of cooperation turned out to be the best decision, both for “ABA “Astra” and for Bogballe. Over this time, a natural trust has emerged between our companies – one of the forms friendship takes in business. You could say our companies have become part of one family».
A given product’s market position, without a doubt, depends on the region. But that product’s success depends on the equipment seller. So, besides an excellent product, you also need excellent partners – companies that can sell, commission, service and advise – at the highest level. «A manufacturer with that kind of package has a better market position, – notes Michael Lund. – And it’s exactly to strengthen our position on the Ukrainian market that we regularly hold training sessions, which let our company’s employees better understand the product and offer the best solutions, ones that best match farmers’ needs. That is – to strengthen their position».
Today, fairly new Bogballe spreader models have been introduced in Ukraine, but the manufacturer isn’t stopping there.
«In the coming season we’ll be promoting so-called high-tech – smart machines. We see that machines capable of working with GPS, section control, and working from task maps are increasingly in demand. And that’s why we’re steering toward ISOBUS systems» – says Michael Lund.
As Michael Lund said, an important advantage of the equipment is that Bogballe has focused all its efforts on developing and manufacturing mineral-fertilizer spreaders exclusively. In 1991, Bogballe was the first in the world to combine a spreader with a navigation system, and even then it was already possible to apply fertilizer on a variable-rate basis. Today, all of the spreader’s controllers work with both section shutoff and variable-rate application, and adjust the rate depending on speed. Right now the main idea Bogballe is working on is further improving spreading precision.
Bogballe’s expectations for the Ukrainian market in 2020 depend on a number of factors – the political situation, the weather, the financial side… Still, they look at the coming year with optimism: «We offer the best machines, which are the best investment, helping farmers create additional value. By investing in spreaders, they’ll get a bigger harvest. Using the best machine – they work the field more efficiently, using the plants’ full potential. And as a result they earn more».
As Michael Lund noted in an earlier interview, Bogballe’s global goal is stated simply: Bogballe simply strives to produce the world’s best mineral-fertilizer spreaders.
«Our ambition on the Ukrainian market is to be one of the leaders and to offer exactly the products farmers need. And buying the world’s best spreader is an excellent investment» – Michael Lund sums up.
