From 8 to 11 June 2016, the 28th International Exhibition “Agro-2016” was held with great success in Kyiv, at the VDNH International Exhibition Centre.
“Agro-2016” kept to its traditional format, but this year’s exhibition area and layout exceeded last year’s figures by more than one and a half times.
Astra occupied around 400 m2 at “Agro-2016”. Our location was right at the heart of the exhibition, giving visitors access and views from every side of the stand. We displayed 8 units of unfolded machinery, and the highlight of the exhibition was the Fendt 1050 Vario tractor.
Astra’s marketing department, having analysed the results of participating in “Agro-2016” and compared them with previous years, notes a significantly increased effectiveness of the industry’s main event: a large number of customers, many negotiations, and contracts signed.
The spare parts department staff took a creative approach to the exhibition: they decided to skip the classic display cases with neatly arranged parts and instead built a robot out of spare parts, placing four supermarket trolleys loaded with the spare parts Astra supplies to agricultural producers next to it.
Every machine on display at our stand had a special price, as well as special financing terms; many promotions were running. What’s more, every visitor who registered could spin the wheel of fortune and win a discount on equipment ranging from UAH 5,000 to 50,000.
The instant photo session by the Fendt 936 tractor and Manitou MLT732 loader, organised by our company, proved hugely popular. Photo session participants could pick up their photos in just half an hour. As promised, all photos will be available to download at the link Astra photo session at “Agro 2016”.
