On 30 September 2014, the agricultural machinery sales department at Astra Agricultural Construction Alliance held another training session aimed at improving employee performance in agricultural machinery sales. Participants included regional sales representatives, factory representatives, regional directors and VIP-customer account managers.
As part of the training, a consultation meeting was held on the results of the “Identifying needs and delivering a targeted solution presentation” training, aimed at developing sales and negotiation skills and improving employees’ personal effectiveness.
The meeting covered the following topics:
- a brief overview of the programme’s key modules, the techniques and methods learned;
- sharing experience: “Pros/cons of applying the tools covered in the training in practice”;
- discussing “What couldn’t be applied in practice, and why?”;
- a business game
A round table was also held during the training, where participants learned about the competitive advantages of soil-cultivation equipment from Kuhne, Gregoire Besson and Framest.
The round table was prepared and hosted by company staff Viacheslav Shyposha and Oleksandr Radovynchyk.
