40% of German professionals providing services to farmers work with Fendt tractors.
Fendt – the most popular brand among contractors in Germany
More than 40% of German contractors used Fendt tractors in their operations in 2013. Fendt tractors were also the most used the previous year.
According to a survey of companies providing services to farmers, among the three most preferred tractor brands were German Fendt (40.4%) and American John Deere (18.1%). Case-IH, Deutz and New Holland took third, fourth and fifth place. The ranking has stayed the same since the previous market study in 2012. This year, almost 20% of agricultural contractors reported plans to purchase new or used tractors. In this segment, Fendt (44.4%) and John Deere (27.8%) were the most attractive brands.
Another conclusion from the study: the more tractors a contractor already operates, the more investment plans they have for new or used tractors. The biggest investment plans belong to contractors with fleets of 20 or more tractors. 42.9% of them plan to buy new equipment.
Which tractor brands do contractors prefer in their business?
2,650 contractors took part in the survey.
The data presented is based on the results of the LohnunternehmerScanner 2013/14 study, conducted by AgriDirect Deutschland GmbH in December 2013 – January 2014. The study covered 2,650 German agricultural contractors’ current activity and future plans.
www.agrarheute.com, 5 March 2014
