Construction of a FIT centre is currently underway on the grounds of the Sitzenhof estate. Following the construction of the new logistics centre and factory in Ronneburg, this is already the third investment of this kind.
FIT stands for Farming, Innovation and Training. These concepts are central to the company’s marketing. FIT can also be read as Forschung (research), Information and Technologie (technology).
A love for the land defines HORSCH. Now all of the company’s new products and innovations in machinery, as well as agriculture, will be presented at the new FIT centre. Training at the company will also improve significantly as a result. When construction of the old FIT centre began in 1998 – the company’s largest investment at the time – HORSCH spared no expense. It’s the same now: the new construction will cost the company approximately €7.6 million. About 215 m2 on the ground floor is set aside for a guest reception area and a HORSCH shop.
In addition, a 250 m2 area will house a large cafeteria with a kitchen for serving large groups of guests. This floor will also include small office spaces, as well as an exhibition hall spanning 1100 m2.
The exhibition hall is the size of a modern car showroom and will be used for various purposes in the future. If the weather doesn’t allow for viewing machinery outdoors, this can be done in this pavilion instead. What’s more, this hall will be used for training by the marketing, sales and service departments, as well as for seminars for up to 700 guests. Until now, HORSCH had to specially rent large venues for this kind of event.
On the second floor, spanning 280 m2, there will be multifunctional training rooms. In addition, the marketing department’s office space will be significantly expanded, to 390 m2, since the department’s premises keep growing due to increasing internationalisation. A further 610 m2 of office space will be located on the third floor.
The building’s opening is planned for September 2015.
