On 15 July 2014, as part of the Eastern European Agricultural Congress, the “EU Association – Opportunities for Agribusiness” conference took place, organised by the “MRIYA” agroholding with support from the Ministry of Agrarian Policy, the Ukrainian Agribusiness Club and the American Chamber of Commerce in Ukraine.
The congress’s solemn opening took place at the cultural centre in Vasylkivtsi village (Ternopil region), opened by “Mriya” agroholding director Andrii Naumenko. The hall was packed: experts, agribusiness representatives, dealers, and machinery and equipment manufacturers gathered to discuss Ukraine’s opportunities and prospects under the EU Association. All congress participants were split into specialised groups according to different agribusiness areas.
Then came a presentation of the “Mriya” holding’s agricultural production technology. While the bus drove to the field, agroholding representatives talked about the company’s history and goals. Right in the field, an agronomist took over: over a 45-minute tour, he introduced the crops and varieties the farm grows, along with the cultivation technologies for potatoes, sugar beet and wheat. It was very pleasing to hear that our Horsch and Gregoire Besson equipment is used in every one of these technologies.
And then the big show began – a dance on Manitou loaders performed by Astra Agricultural Construction Alliance staff. A couple hundred people gathered around our Manitou loaders! Participants also got to explore other companies’ machinery and see it at work. Today, the “Mriya” agroholding operates more than 70 Manitou loaders.
Gregoire Besson equipment was presented at our stand: an SPB 9 plough, a Normandie disc harrow, a Fendt 936 Vario tractor, and a range of spare parts. Guests were interested in AGROTEX twine, and our spare parts representative signed several twine supply contracts right on the spot.
The next step was setting a Ukrainian wheat-harvesting record. “Mriya” ran a masterclass on logistics, fast harvesting and fast reloading. After the record was set, the MANITOU loader dance was performed again, and Volkswagen held an Amarok test drive.
We thank “Mriya” for inviting us to the event, it was interesting and truly memorable.
Photo report
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