On 6 May 2013, the 100,000th user joined the Fendt page as a friend. More than a year and a half ago, the agricultural equipment manufacturer created a Facebook page to stay in close contact with its fans. The page’s very first post, from 5 October 2011, read: “Agritechnica 2011: 15 November 2011 at 9:00, the exhibition in Hannover.”
“Fendt’s Facebook page lets fans dive deeper into the company’s life, offering reports from events and exhibitions, videos from production and Fendt factory demo tours, and much more,” says Eva Heiler, PR specialist in Fendt’s marketing department. “Fendt fans are always in touch with us. It’s this direct dialogue with these people that makes this page so important and special for us.” “Among the content on offer – from photo albums and TV reports to quizzes about the world of Fendt – everyone can find something for themselves,” believes a Fendt employee on the company’s page friend list, as do most of Fendt’s Facebook friends, all 100,000 of them!
The 100,000th Fendt fan to join as a friend is from Bulgaria. And that confirms that Fendt has friends all over the world.
