DULUTH, Georgia – 16 July 2013 – AGCO Corporation, a global manufacturer of agricultural machinery and equipment, announced a new global initiative aimed at developing precision-farming technology and optimising agricultural producers’ work through AGCO’s technology solutions and new services.
AGCO’s new technology strategy is called Fuse™ Technologies. It will give professional agricultural producers the ability to integrate all of their farm’s technical resources, regardless of brand. Through a complex of AGCO technology solutions and services, the new strategy will take today’s precision-farming practices to a new level: cutting costs, improving farm efficiency and increasing profit. AGCO’s current telematics and data-management offerings, such as AGCOMMAND™ and VarioDoc™, automatic steering solutions such as Auto-Guide™ 3000 and VarioGuide™, as well as future generations of these and other core precision-farming technologies, will become part of the Fuse Technologies portfolio. What’s more, as the strategy develops, Fuse Technologies will focus on an “open” approach to integrating technology into AGCO equipment. This will let agricultural producers use local telematics service providers, as well as Farm Management Information System software already used and trusted by AGCO customers around the world.
“Fuse is a new stage for AGCO, meaning major investment in new technology solutions,” says Martin Richenhagen, chairman, president and CEO of AGCO. “We’ve more than doubled the resources allocated to developing this direction, which will let us create new products and services in precision farming.”
“Fuse Technologies’ potential lies in AGCO’s consolidated approach to precision-farming technology, which will help transform our customers’ farms through innovation, integration and maximum optimisation, leading to further gains in productivity and profit,” says Eric Hansotia, senior vice president of AGCO’s ATS (Advanced Technology Solutions) division.
A new international contact centre will soon begin operating, providing customers with professional consultation and specialist training on using AGCO’s precision-farming technology solutions.
“Fuse Technologies will bring together all of AGCO’s core brands, provide deeper integration with our technology suppliers, and impact every stage of a farm’s lifecycle – from planning work and sowing to harvest and storage,” says Matt Rushing, product line development director at AGCO’s ATS division.
