Led by Theodor Leeb. This move marks the start of a new force in the international crop-protection (CP) machinery market, following the two companies’ long-standing partnership.
Horsch will complement Leeb’s well-developed sales system in Germany with its own well-coordinated, effective dealer network in other countries, through which Leeb’s products can now be distributed too.
Both companies’ designers, working with renewed energy under Theodor Leeb’s leadership, will continue their work on new, innovative products in the trailed and self-propelled sprayer segment.
Existing sprayers will from now on be offered under the “Horsch Leeb PT 270” and “Horsch Leeb GS 6000” brand names. Starting in June, both companies will also appear together at every exhibition under a single stand.
At the Agritechnica 2011 exhibition, both companies will be represented at Horsch’s new stand in pavilion No. 12. Horsch and Leeb have enjoyed a productive partnership for a long time already.
Over the past 16 years, many joint projects have been conceived and carried out. It started with prototypes of various field machines for Horsch. In 2004, the first sprayers from Leeb appeared.
Now both companies can effectively combine their knowledge and skills across the various segments of designing and applying agricultural machinery. More than 50 people currently work at the sprayer production facility in Landau an der Isar.
The creation of Horsch Leeb Application Systems GmbH is expected to bring further production growth and new jobs.
