Astra Agricultural Construction Alliance has carried out a corporate logo restyling, modernising the logo mark and lettering as a result.
Since the logo had become recognisable during the company’s time on the market, no radical design changes were made. The colour palette keeps “Astra”‘s traditional colours – grey and orange. The typeface and slogan were changed, now reading: “Machinery. Spare parts. Service.” The logo’s graphic mark was also updated – in line with the slogan, it now features three coils, symbolising the company’s three areas of work.
“One of “Astra”‘s principles is constant development. We realised our logo no longer met our stated requirements and didn’t fully reflect the company’s style and character. That’s why the restyling became necessary.
We made the logo more dynamic and modern,” noted marketing department director Peter Pazhytskyi.
We hope these changes will positively impact the company’s future activity.
