On 24 March 2014, “Astra”‘s sales team held training in round-table format. The training was aimed at improving Berthoud Raptor sprayer sales effectiveness. As part of the round table, an information seminar was held, led by Olena Peltek, Berthoud’s commercial representative in Ukraine. At the seminar, participants learned about Berthoud sprayers’ general specifications, their competitive advantages, and the specifics of applying different products (fungicides, insecticides, herbicides, UAN).
The round table also included a demonstration business game, during which participants got to put their newly gained knowledge into practice while working on their sprayer sales skills, and also get to act as experts.
