The European Committee of Manufacturers, Distributors and Servicers of Agricultural Machinery (CLIMMAR) has compiled its annual Dealer Satisfaction Index for the eighth time. With a score of 14.88 out of a possible 20, Fendt is once again the European winner.
“It’s gratifying that last year we once again managed to convince our sales partners with the quality of our products and service,” says Peter-Josef Paffen, chairman of the AGCO/Fendt board. “Even where we lost first place in some categories by a very narrow margin, I would like to stress that, compared to the previous year, we managed to raise our overall dealer satisfaction score.” The survey results also confirm Fendt’s high degree of willingness to introduce improvements and meet dealers’ requests.
1,252 leading dealers from eight countries took part in the 2014 survey. The questions covered 10 subject areas. In particular, in the “Brand Image and Public Presentation” category, Fendt once again received the highest score from dealers.
Fendt also received the highest scores in the “After-sales and Warranty Service” and “Manufacturer-Dealer Cooperation” categories. “The partnership between Fendt and BayWa goes back several decades already. For us, that means maintaining mutual respect and trust. This is especially true when it comes to discussing prices, service terms and quality control. I’m not aware of a single case where a mutually acceptable solution wasn’t found for Fendt and BayWa,” says Roland Schuler, board member at BayWa, confirming the survey results.
Fendt managed to pull well ahead of competitors in tractor availability. “For us, at RWZ, Fendt is an important partner. We constantly invest in our capacity, people and technology. To offer farmers and contractors the best machinery and top-class service, we need to work closely with strong manufacturers,” says Hans-Josef Hilgers, head of Raiffeisen Waren-Zentrale Rhein-Main eG.
The survey included two new categories for the first time – “Financial Service Satisfaction” and “Theft Protection”. In these too, Fendt’s innovative solutions received high marks from European dealers.
