
13 and 14 July, AGCO/Fendt staff in Marktoberdorf got the chance to show their families the new, modern tractor factory, and everything that goes into assembling Fendt tractors.
After quenching their thirst for knowledge, visitors refuelled with grilled sausages, steaks and cool drinks. Around 10,000 young and adult visitors learned about the upcoming event through the Fendt forum.
Everything was simply wonderful: the weather, the snacks, the timing and, of course, the atmosphere. Thanks to the online registration system, which every employee could use to sign up for a factory tour at a set time, there were no crowds around the workshops and information stands. The idea turned out to be a very good one, because there was plenty of interest. Over 2 days, 10,000 people visited the Marktoberdorf factory’s open house. Visitors spent between two and three hours touring all the production halls, seeing the various departments and information stands. Everywhere, Fendt staff provided information or demonstrated the processes taking place at each particular spot. It was clear they enjoyed what they do and took pride in their work. Many of them were happy to greet familiar faces, and different generations of the same families could be spotted in the hallways and production halls.
Grandparents, many of whom had worked at Fendt themselves, were especially interested in the new, modern assembly halls and planned the day as a family outing with their children and grandchildren. Everyone was curious to see the world’s most efficient tractor factory, built on AGCO/Fendt’s factory grounds in Marktoberdorf over the past two years.
Thanks to the team
“This weekend’s open house happened thanks to our wonderful team, who worked in perfect coordination over the past 24 months,” said Peter-Josef Paffen, chairman of the AGCO/Fendt board.

Hall 23 shows a video about the spray-painting installation.

Technical details always draw a lot of interest.

The local press took the opportunity to explore the factory at their leisure.

Experts explain how everything works – here’s the frame housing the drive mechanism.

Every production hall drew interest.



