According to Agrartechnik magazine, the Fendt brand has established itself as the leader among tractor and self-propelled machinery manufacturers in Germany. In 2024, Fendt achieved an overall score of 14.3 points, up 0.4 from the previous year, and came out on top in five key categories. This result reflects not only a high level of dealer satisfaction, but also strong trust in a brand that, as Agrartechnik notes, «has always been among the top-rated».
Fendt scored highest in categories such as «Brand image and external impact» (17.7 out of 20), reflecting recognition of the machinery’s innovation and reliability, and «Profitability» (17.2 points), underscoring how worthwhile it is for partners to work with the brand. The company also leads in the «Management», «Dealer–supplier relations», and «Improvement/Progress» criteria, once again confirming the brand’s overall strength.
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«We are extremely pleased with the high score in the “brand image” category, since we recently introduced the fully electric Fendt e100 Vario and Fendt 600 Vario series, which expand the range of our innovative machinery,» said Andreas Löwel, director of Fendt Sales Germany. «The new survey questions about self-propelled machines reflect the growing importance of this segment, and we carefully analyze our dealers’ annual assessment every year. It helps us see where we’re succeeding and where we can improve. It’s especially pleasing that Fendt dealer satisfaction continues to grow compared to last year». |
Fendt remains a reliable partner that continuously improves its products and processes, ensuring steady growth for its partners’ businesses and high satisfaction among end clients.
Thank you to AgroPravda for providing the material for this publication.
