Manitou’s management has named its lifting equipment division its treasure.
According to Manitou president and CEO Jean-Christophe Giroux, the lifting equipment division will soon play a key role in the company’s development. Manitou forecasts that lifting equipment will double the company’s revenue over the next five years – to EUR 2 billion.
To boost sales, Manitou held a “Festival” – a dealer event – at the Punta Umbria resort in Spain. Around 1200 dealers and Manitou equipment customers attended the event. Manitou intends to pay particular attention to sales growth in emerging markets.
The heavy-equipment manufacturer’s management is confident that over the next three years, Manitou’s lifting-equipment sales in emerging markets will double. That said, Manitou isn’t yet ready to set up its own production facilities in China, India, Indonesia and Brazil. In these countries, the company plans to keep developing its dealer networks for now.
Also in Spain, Manitou demonstrated its technical innovations, built using regenerative technology. The company has found a way to use the electrical energy generated when a lift mast is lowered. What’s more, Manitou intends to introduce Stop & Go technology, which automatically shuts off the engine after a set period of idling.
