ASA “Astra” had great success at the “Grain Technologies 2013” exhibition.
On the first day of the exhibition, a formal presentation of the new Fendt 936 Vario Power tractor took place. Invited customers, already familiar with Fendt tractors, appreciated all the benefits of working with it.
Attendees were addressed by company general director Ihor Hubariev, agricultural machinery department director Mykhailo Zavada, and AGCO Ukraine Eastern Europe marketing director Anton Kostyrko. Among the presentation’s guests were Fendt factory representative Alexander Zeitler and the first buyer of the new tractor – Mykhailo Shevchenko, owner of SP “Koniukivske”.
Throughout all three days, a “live screen” operated at the company’s stand, visible from every corner of the pavilion and drawing in interested visitors. Host Iryna Frolova ran a prize draw. Visitors only had to watch the film about the company and the new tractor carefully to answer the questions and receive a souvenir from ASA “Astra”.
Another pleasant surprise was freshly baked buns: a mini-bakery operated at the stand, and anyone interested could try the baked goods. Over the three days the bakery operated, guests were given more than 1500 buns.
A photographer was also on hand, taking instant photos of visitors next to the new tractor. All the photos will soon appear on the company’s website and be available for download.
The company’s stand was active throughout the whole exhibition. Even in the exhibition’s final hours, 4 contracts were signed for the purchase of new Fendt 936 Vario Power tractors.
Overall, it’s fair to say the new Fendt 936 Vario Power tractor’s presentation was a success.
