Valtra’s new “beast” starts its journey with a Red Dot win
This week Valtra is celebrating another achievement: its “beast” has won the prestigious Red Dot Award: Product Design. This announcement came less than 6 months after the launch of the all-new Q-series tractor. Winning an award like this for a new tractor in an unusual horsepower range confirms what many farmers and contractors who test-drove the tractor have been saying: the Q series is a well thought-out tractor that fits perfectly into the segment for tractors with this power range.
The long-awaited Q series was unveiled in September 2022 and quickly caught the industry’s attention, winning the FARM MACHINE 2023 JURY AWARD at the SIMA show in November. The FARM MACHINE jury rated the Q series highly for how well it’s geared toward agricultural contractors.
The Q-series tractors, with outputs from 230 to 305 hp, perfectly fill the gap between Valtra’s T series (155–271 hp) and S series (290–405 hp) tractors. During test drives, customers praised the smooth CVT transmission, maneuverability, and the high level of visibility the Q-series tractors offer for their power class. The design of the Q-series tractors was carefully thought through. Kimmo Wihinen, head of industrial design and customer experience, explains that the best way to get tractor design right is to listen to customer feedback: “Customers wanted a wider T series. We introduced a completely new tractor. Large farms and agricultural contractors need an efficient tractor with more power, but with good maneuverability and visibility. Everything, from easy access via aluminum steps, to all-new powerful integrated front work lights, to the market’s best cab comfort, a new cab-roof design, and finally, easy-to-use, fully integrated technology thanks to the SmartTouch user interface, reflects customer feedback. Everything was designed to make the Q-series tractor the most comfortable and best-equipped tractor in its category. This is the best tractor we’ve ever designed and built here in Suolahti. We’re very pleased that the Q series continues Valtra’s winning streak at the Red Dot Design Awards.”
Valtra’s previous Red Dot Award successes include an award for the T series in 2016, an honorable mention for the N series in 2017, a win for the A series in 2018, for the G series in 2021, and, most recently, a Red Dot Award for the N series in 2022.
Valtra’s Q series will travel to various locations across Europe as part of Valtra’s SmartTour 2023. More detailed information can be found on the Valtra SmartTour webpage.
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ABA “Astra” Agro-Building Alliance is one of the largest suppliers and service operators of agricultural machinery in Ukraine. The company’s core activities are the sale of new and used agricultural machinery, warranty service, and the sale of spare parts.
“Astra” offers its clients a wide range of machinery for practically every type of agricultural work: Fendt, Valtra, Manitou, Berthoud and Horsch, Framest, Bogballe, Valley, Trimble, Oros. The company supplies customers with the widest range of genuine spare parts to support all models of agricultural machinery from world-renowned manufacturers. Servicing agricultural machinery holds a key place in the company’s operations, covering nearly the entire territory of Ukraine and ensuring a fast response to farmers’ requests.
“Astra” has been operating on Ukraine’s agricultural market for 25 years, providing agricultural producers with quality machinery, innovative agricultural technologies, and a consistently high level of service.
