Ancenis (France) / Moscow (Russia), October 23, 2020. Manitou Group – a world leader in materials handling, aerial work platforms and earthmoving equipment – is launching a new website dedicated to its flagship Manitou brand. The goal of the new site, manitou.com (opens in a new tab), is to raise the Manitou brand’s international recognition, offer browsing tailored to every type of visitor, and highlight the brand’s dynamic, innovative side.
The Manitou brand is launching a completely new version of the manitou.com website, one that’s convenient and intuitive. Arnaud Bohuon, VP of marketing and product development, explains the reasons behind this fully redesigned version: «Our customers are increasingly interested in comprehensive solutions that go beyond a simple product. The new site clearly highlights these solutions, offering Manitou users a wide range of options for boosting productivity and efficiency in materials handling. We’ve worked on a new architecture to make the site visit personalized for every user, whether they’re a farmer, a construction-site foreman or a logistics specialist. Our marketing teams have completely redesigned every page, giving it a modern, innovative look that matches our premium positioning. Prioritizing user experience by getting closer to the customer – that’s exactly what motivated the teams behind the website redesign». Arnaud Bohuon adds: «Today, digital connection is both personalized and localized at the same time. We’ve created editorial pages dedicated to business issues that stay as close as possible to the reality of this sector. This lets us highlight solutions that meet all of the site’s users’ needs».
“Full-page” visual effects are featured to ensure full immersion in an atmosphere where the visitor genuinely feels like they’re in their own working environment. With the updated site, the brand also aims to raise its recognition in countries where it isn’t as well known as in France or Western Europe, in particular through search-engine optimization based on targeted, optimized web content.
manitou.com (opens in a new tab), currently available in three languages (French, English and Russian), will be available in many more in the future, designed to meet materials-handling, personnel-lifting and earthmoving needs regardless of the region where the machines are used.
The updated site guarantees quality service for visitors regardless of the device used. The website uses so-called API keys (Application Programming Interface), which let it interact with tools inside the group and keep data up to date.
«We’d also like to note that the manitou.ru (opens in a new tab) site has also been updated and has become part of the large ecosystem of Manitou Group websites. Users from Russia can use it as a starting page to get data about Manitou solutions and equipment for various industries.
For users from the countries within the “Manitou East” area of responsibility – Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan – two languages will be available to choose from: English and Russian», says Maksym Umnov, CEO of Manitou East LLC.
Manitou Group – a world leader in loader manufacturing – designs, manufactures, sells and services a broad range of Manitou loaders designed for construction, agriculture and industry.
The product range includes: stationary and rotating telescopic loaders with increased lift capacity, all-terrain mast loaders, semi-industrial and industrial machines, wheeled and tracked mini-loaders, articulated-chassis bucket loaders, personnel-lifting platforms, side loaders, backhoe loaders, and warehouse and attachment equipment.
Thanks to its iconic Manitou, Gehl and Mustang by Manitou brands, and a dealer network of 1,500 employees worldwide, the Group offers the best solutions, delivering genuine value for its customers.
Always focused on its customers through an expert network of more than 1,050 dealers, the group remains true to its roots as ever, keeping its headquarters in France. Thanks to a talented team of 4,600 employees worldwide, whose passion keeps driving the group forward, sales volume in 2019 came to €2.1 billion.
